When in Rome is on a mission to smash our perception of box wine and change the way we drink wine here in the UK. When in Rome imports great-tasting craft wine in boxes from small, independent producers across Italy. The company recently launched The Glitterati – Britain’s first box wine club.
We sip our way through 1.2 billion bottles of wine a year, making the UK the world’s leading wine importer. Yet 40% of the weight of a bottle of wine is the glass – and bottles are round, not square – so it’s far cheaper to import wine in boxes. At When in Rome we think you should spend your money on wine, not packaging.
What’s more, our wine comes from tiny producers whose families have perfected their craft over generations and have never bottled their wine. So it’s never been able to find it’s way the UK – until now.